About Us
The world’s most experienced media intelligence service provider expertly helping PR and communications professionals demonstrate the value of their work since 1984

Hello, we’re CARMA. We proudly work with both global and local organisations, across a diverse range of industries. We equip PR and communications professionals with the data, insights, and context needed to make better informed business decisions. We aim to:

Empower the comms industry to be tech-informed and data-enabled
Elevate ‘earned-first’ in the minds of all marketers
Use our insights and data to make PR a core part of every marketing strategy
Drive an ongoing increase in global PR investment

Who are we?

Expertise
The company has grown today to work with over 3,500 brands and organisations across the world. We were one of the earliest companies to recognise the need for PR and communications professionals to demonstrate impact results. Many of our consultants, who are also professionals, have been instrumental in developing some of AMEC’s world-renowned evaluation best practice resources, including the Barcelona Principles, the Integrated Evaluation Framework, and the Measurement Maturity Mapper.

Our Approach

People & Technology
At the heart of CARMA is a powerful combination of PR monitoring and research experts with innovative technology solutions. Our technology and proprietary crawler sources and processes millions of pieces of global content every day in over 100 languages, including non-Latin script, across print, broadcast, social media, and online. We use technologies such as speech-to-text, voice-to-text, NLP, and AI to capture, sort, categorize and analyze data. But we don’t overstate what technology can do, which is why:

We integrate AI and NLP with innovative algorithms and human research
Our researchers, analysts, and consults enrich and interpret the stories behind the data
We’re able to deliver meaningful and relevant insights for impactful business decisions

Our Approach

Client & Service
Our emphasis on client care makes our client retention rate the envy of the industry. This focus means we attract the most experienced consultants from the media intelligence industry. That’s why thousands of our clients trust us to help them understand the ever-changing media landscape, operate strategically, and demonstrate success. At CARMA, our client service teams:

Put client needs first, and work as an extension of your PR team
Expertly create bespoke measurement frameworks so you understand the impact of your PR
Are multi-lingual, multi-cultural, and on the ground in the markets important to you
Outnumber sales 1:7, but won’t try to upsell tools or services you don’t need

Our Values
Our client first approach is underpinned by three core values

We are dependable
Our clients rely on us for critical data. We work with some of the world’s largest organisations, from large government departments to independent businesses. They all rely on us for accuracy and professionalism.

We are adaptable
We offer flexibility and customisation to cater for our clients’ unique needs. We believe the combination of our experience, technology, personnel, and regional and cultural understanding makes us unique.

We are committed
Our core capability is delivering meaningful data and context to leaders. We use automated analysis where it works well (quantitative data) and focus on a human analysis approach led by a team briefed on your goals. We work hard on your behalf to ensure success. We commit to ensuring you know what matters and what to do about it.

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