Kantar: Leading the Way in Data, Insights, and Consulting

Kantar is the world’s leading data, insights, and consulting company, helping clients understand people and inspire growth. With over 90 markets covered, Kantar offers a complete, unique, and rounded understanding of how people think, feel, and act, both globally and locally.

Who We Are

At Kantar, we pride ourselves on being data and evidence-based. Our insights and actionable recommendations empower clients to understand what’s happened and, more importantly, why it happened. We provide guidance on how businesses can shape their future and adapt to emerging trends. Whether local or global, we offer a deep understanding of the people who drive your business forward.

What We Do

Our services focus on understanding what makes people tick. By helping businesses improve brand awareness, attract new consumers, increase brand penetration, and grow financial success, Kantar is changing the way companies connect with their audiences. We offer a wide range of solutions that meet diverse client objectives, including enhancing confidence in public services.

We collect data digitally, sharing insights in real-time. With self-service solutions, results are available on the same day, while more in-depth diagnostics take longer. We also harness AI and machine learning to deliver faster, cheaper services and provide new offerings that weren’t even possible a few years ago. Through this innovative approach, Kantar is reshaping how data and insights are used to inform business strategies.

At Kantar, we don’t just provide data—we offer the tools that help our clients grow, adapt, and succeed in a fast-changing world.

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