Thor Middle East L.L.C – Leading HIAB Products and Services in the Middle East

Thor Middle East L.L.C is the regional hub for HIAB products and services, covering the Middle East and North East Africa. Located in Dubai, UAE, we provide comprehensive on-road load handling solutions. Formerly known as Hiab Middle East L.L.C, our company is a fully owned subsidiary of Al Shirawi Group and part of Al Shirawi Equipment Company.

Market Leader in the UAE

With over 7 years of experience, Thor Middle East L.L.C is the market leader in the UAE, holding a 45% market share in loader cranes and an impressive 93% share in demountables. As the regional importer for HIAB, we are responsible for sales, parts, and service support across the Middle East, North East Africa, and the Sub-Continent.

HIAB: Innovation Since 1944

HIAB is derived from Hydraliska Industri AB, founded in 1944 by Eric Sundin in Hudiksvall, Sweden. Sundin, a ski manufacturer, revolutionized the industry by utilizing a truck’s engine to power loader cranes with hydraulics. This innovation paved the way for HIAB’s global presence, and today, we are proud to represent HIAB in the region.

Our Vision: Customer Profitability Through Reliable Solutions

At Thor Middle East L.L.C, our vision is clear – we strive to increase the profitability of our customers by offering easy-to-use, reliable, and long-lasting solutions. Our commitment to excellence and customer satisfaction drives everything we do.

Our Mission: Competitive and Complete Solutions

Our mission is to create customer profitability by providing competitive, complete solutions that focus on long-term cooperation, exceptional application knowledge, and best-in-class service capability. We aim to offer solutions that not only meet but exceed our customers’ expectations.

Our Core Values

• Togetherness with our Customers: We value strong partnerships with our clients, working together for mutual success.
• Honorable Relations: We uphold integrity and professionalism in every interaction.
• Openness to Customer Needs: We listen attentively to customer requirements and adapt our solutions accordingly.
• Respect for the Individual: We prioritize respect and collaboration in all our relationships.

Why Choose Thor Middle East L.L.C?

• Market Leadership: With a dominant presence in the UAE and a strong market share in loader cranes and demountables, we are the trusted name in the region.
• Expertise: Our team of specialists offers exceptional application knowledge and unparalleled customer support.
• Comprehensive Solutions: From sales to parts and service, we offer complete and competitive solutions for on-road load handling.

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