Abdulla Salem Al Mana, GM, etisalat by e& Dubai Region, said: “We are excited to be partnering with Nakheel to deliver enhanced customer experiences by pushing the boundaries of what is possible as a digital telco.”

The new alliance underscores the master developer’s commitment to ‘building happiness and prosperity’ by focusing on the wellbeing and quality of life of citizens, residents and visitors of Dubai, enhancing communities and building for Dubai’s future, aligned to the Dubai 2040 Urban Master Plan.

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, approved the second phase of the Dubai 2040 Urban Master Plan in December last year.

The new phase consists of several projects under 10 important initiatives, including enhancing urban centres, Dubai Real Estate Strategy, Urban Farming Plan, Preserving Urban Heritage Plan, Developing the 20-Minute City Policy, and the Pedestrian Network Master Plan.