UAE brokerage Driven Properties has announced that it has received an overwhelming response from investors for its 232-unit residential tower – St Regis Residences, Financial Center Road, Dubai – with 70% of all the units sold out within the first hour of its launch, netting over AED1 billion ($272.2 million) in sales.

The event was hosted by exclusive broker Driven Properties and sister company Refine Development Management yesterday (March 7) at the newly opened Atlantis The Royal.

The newest property to join the St Regis Residential portfolio offers a choice of units ranging from one-, two-, four- and five-bedroom apartments to penthouses, measuring between an impressive 970 sq ft and 9,325 sq ft, it stated.

These homes, which embody urban living and unmatched luxury in one of the most desirable communities, are complete with bespoke, high-end finishings and unparalleled 360-degree views, said the UAE brokerage.

Inspired by rich Arabian heritage whilst staying true to the legacy of the renowned St Regis brand dating back to 1904, this new architectural marvel is original and contemporary, it stated.

The Residences epitomise effortless beauty and signature style; designed with maximum comfort in mind, its apartments and shared spaces tell the story of tradition in the details, and the finest quality ensures the ultimate in elegance, it added.

“In a market buoyed by the luxury segment, with no signs of a slow-down, it comes as no surprise that demand for the project would be immense,” remarked Abdullah Alajaji, Founder and CEO of Driven Properties.

“Based on the outstanding sales at the launch, it is safe to say that St Regis Residences, Financial Center Road was tailor-made to fit the requirements of a modern, affluent customer. It was our pleasure to see the industry come together around such a fantastic project.” he noted.

“The tower boasts one-bedroom apartments to 5-bedroom ultra-plush penthouses with each unit offering the largest layouts on the market – up to 50% bigger than the average in Downtown,” he added.

Reflecting on the successful launch, Vinay Varma, Director at developer Adventz Group, commented, “The response to the launch of St Regis Residences has been overwhelming and is a true testament to the quality of the development as well as the reputation of the Adventz Group.”

Jaidev Menezes, Regional Vice President, Mixed-Use Development – EMEA at Marriott International, said: “We couldn’t be more pleased to be working with such esteemed partners to bring the unparalleled lifestyle and glamour of the St Regis Residences to life in this extraordinary location in Downtown Dubai.”

The latest branded residential tower to be launched in the heart of Dubai Downtown, the St Regis Residences, will offer its residents all the perks of the celebrated St Regis lifestyle – from private chefs, spa treatments and pet care, to use of business facilities, personal concierge services, and a lounge, library and cinema room, said Alajaji.

With an infinity pool overlooking the iconic Burj Khalifa, and fitness offerings including a golf simulation room, Padel courts, outdoor yoga area, running track, and a gym, a wealth of carefully curated amenities elevate the standard of living to new heights, he added.