Viola Communications, a leading marcomms solutions provider in the MENA region, has entered into a 10-year strategic partnership with ADNOC to utilize outdoor media leasing spaces for advertising in the capital and enhance ADNOC’s brand visibility in Al Dhanna city.

As part of the partnership, Viola will install and operate outdoor media advertising solutions on ADNOC assets in strategic locations across the capital and Al Dhannah city to ensure maximum audience engagement.

The company will prioritize local suppliers while strengthening ADNOC’s In-Country Value contribution to Al Dhannah as it delivers on the partnership agreement.

The agreement was signed at ADNOC’s headquarters by Saif Al Falahi, Executive Vice President of Group Business Support and Special Tasks at ADNOC, and Ammar Sharaf, Founder and CEO of Viola Communications, in the presence of senior representatives from both entities.

“We look forward to the launch of numerous flagship projects, expanding our outdoor advertising presence and integrating it into our innovative, state-of-the-art network across a range of digital and traditional media solutions in key locations, while also customizing marketing solutions tailored to different areas in Abu Dhabi,” Sharaf added.

Viola Communications

Viola Communications is a subsidiary of the Multiply Group under IHC. The company has played a pivotal role in executing numerous high-profile projects in collaboration with the Abu Dhabi government with its extensive portfolio of hoardings, lampposts, and bus-wraps, while in line with the UAE’s strategic plan for digital transformation. Further, it has introduced a network of digital assets including D.Toplight, D.Totemlights, D.Hoardings, D.Skylight bridge banners, and D.Taxi-top media screens, forming the largest advertising network in the region. These efforts underscore Viola’s ongoing commitment to fulfilling the digital transformation strategy.